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Designing Surveys Using Construct Mapping - Handout


Karen and Erin presented a session entitle Designing Surveys Using Construct Mapping at the American Evaluation Association Conference on November 12, 2015 in Chicago, IL. This is the handout from that session. If you have any questions or comments about the session or survey design more broadly, please contact the authors. The session abstract is below.

The purpose of this session will be to review best practices in designing surveys, to introduce participants to the concept of construct mapping, and then to engage participants with applying construct mapping to their own surveys. Construct mapping provides a 1) coherent and substantive definition for the construct's content and 2) involves designing items based on an underlying, hierarchical continuum. This facilitates more precise measurement of the latent variable of interest (e.g., attitudes, beliefs). We will also provide a brief introduction to Rasch modeling and its application to developing measures.